Responsive, Mobile Friendly Website Design

Websites Built on Brand Clarity—So They Actually Convert

A website isn’t just a digital placeholder—it’s your business working for you around the clock.

At Coffee Into Websites, I design strategic, brand-aligned websites that help service-based businesses attract the right people, communicate clearly, and convert with confidence.

Whether you’re launching something new or refining what already exists, your website should reflect your brand—not try to figure it out.

Brand first. Design second. Results follow.

Service Options

  • Landing Page Design

    Best for a single offer or focused campaign

    A landing page is ideal when your goal is conversion—not explanation.

    This option is perfect if you’re promoting one offer, service, or event and want a page designed to guide visitors toward a clear action without distractions.

    Best if you already have brand clarity and need focused results.

  • Simple Website

    Best for service providers who need a clear, professional home base

    Simple websites include up to 5 pages and are designed to introduce your brand, explain your services, and make it easy for people to contact you.

    This is a great option if you want a clean, strategic online presence without unnecessary complexity.

    Ideal for established services that need clarity—not clutter.

  • Complex Website

    Best for growing businesses with multiple offers or content

    Your website may need to be more robust if you offer multiple services, host a blog, showcase a portfolio, or have layered customer journeys.

    Complex websites are structured intentionally so visitors can navigate easily without feeling overwhelmed.

    CoffeeIntoWebsites.com is an example of a complex, brand-first website.

  • Website Makeover

    Best if your current site feels off, outdated, or ineffective

    If your website no longer reflects your brand—or isn’t converting the way it should—a website makeover may be the right move.

    We’ll realign your design, messaging, and structure so your site looks cohesive, communicates clearly, and supports your current goals.

    This is refinement, not just a refresh.

Want Your Website to Do More Than Just Exist?

A website works best when it’s part of a larger system.

Funnel and system design connects your website to your marketing—guiding visitors from interest to action through intentional page structure, lead capture, and follow-up pathways.

This is ideal if you want to:

  • Turn content and ads into leads

  • Guide visitors instead of hoping they click

  • Build systems that support growth over time

Funnel and system design is available as:

  • An add-on to website projects, or

  • A next step once your website is live

This ensures your website isn’t just beautiful—but working as part of your business ecosystem.

Real-World Examples of Brand-First Web Design

Every business is different—but clarity always comes first.

  • Client Type: Consultant
    Industry: Consulting / Fundraising

    This client came to me with a clear vision—but no website, no branding, and no framework for bringing the idea to life.

    They knew what they wanted to offer, but didn’t yet know how to communicate it, structure it, or present it professionally. There was no Brand Bible, no visual direction, and no system in place to support clients or track results.

    We started with a brand-first approach, collaborating to build a complete Brand Bible that clarified the message, audience, and visual direction. From there, I designed and built a custom website aligned with the brand—along with a dashboard system that allows the client’s customers to view fundraising results and enables the business owner to monitor donations across all campaigns.

    Today, the brand, website, and systems work together seamlessly.

    The result:

    • Confidence sharing the website publicly

    • Clearer communication of the offer

    • A website aligned with the original vision

    • More confident and consistent marketing

    • Ongoing support through website and system maintenance

    This project is a great example of why branding comes before design—and why systems matter just as much as aesthetics.

  • Client Type: CPA / Expat Consultant
    Industry: Consulting / International Tax

    Starting Point
    This client already had strong brand roots—her mission, audience, and expertise were clearly defined. What was missing was the visual expression of her brand and a professional place to send warm leads coming from webinars and partnerships.

    She wanted a website that reflected a polished, corporate-glam aesthetic while clearly communicating her services and who they were intended for: international tax professionals.

    What We Did
    We focused on the Brand Fruits—developing a refined visual identity that aligned with her established roots. From there, I designed a strategic website built specifically for warm leads, making it easy for visitors to understand her expertise, offerings, and next steps.

    Outcome

    • A cohesive, elevated visual brand

    • A website designed to support webinar traffic and warm leads

    • Increased confidence sharing her site

    • More client inquiries through a clear, professional online presence

    This project shows how strong branding roots paired with intentional design can turn visibility into conversion.

  • Client Type: Service Provider
    Industry: Pest Control

    Starting Point
    This business had no defined branding and an outdated, cluttered website that looked and functioned like it hadn’t been touched in decades. The information was inaccurate, the user experience was confusing, and the site did nothing to support growth or credibility.

    What We Did
    We began by clarifying the brand roots—understanding the business, its audience, and how customers actually made decisions. From there, I created the visual branding and designed a completely new website that was modern, easy to navigate, and built with the user experience in mind.

    Outcome

    • A visually appealing, modern website

    • Clear navigation and updated information

    • Ongoing website support and maintenance

    • The ability to create blog content for their audience

    • Improved confidence in marketing and the ability to assess and refine their strategy based on clear branding

    This project highlights how thoughtful branding and design can transform not just a website—but how a business markets and grows.

After the website is done, then what?

Your Website Should Grow With Your Business

A strong website isn’t a one-and-done project.

As your business evolves, your website should evolve with it—updating content, refining messaging, and staying aligned with your goals and audience.

That’s where ongoing support comes in.

  • If you or your team want to manage updates internally, I offer coaching and support to ensure everything is handled correctly and confidently.

    This option is ideal if:

    • You want control over updates

    • You have a team involved

    • You want expert guidance without full outsourcing

    Rate: $197/hour

  • If you’d rather focus on running your business, ongoing maintenance ensures your website stays secure, updated, and optimized.

    This includes:

    • SEO & AIO keyword updates

    • Meta titles & descriptions

    • Content updates and blog formatting

    • Internal & external link checks

    • Analytics reviews

    • SSL certificate checks

    • Website backups

    • 1:1 consulting calls

    12-month commitment required
    Starting at $247/month

Not Ready for a Website Yet? Start With Branding.

If you’ve been staring at your logo, piecing together Canva templates, or second-guessing every word on your homepage—you’re not alone.

Here’s the truth:
A website can only convert if your brand is clear.

If you’re unsure what makes your business unique or how to communicate it, no amount of design will fix that. But that’s not a reason to freeze—it’s a sign to start at the root.

Grab My Free Brand Health Checklist

Before investing in a new website, this free checklist helps you identify gaps in your:

  • Messaging

  • Visual identity

  • Brand clarity

So you can move forward with confidence—or get support where it’s needed.

👉 Download the Free Brand Health Checklist Now
And if you discover gaps? You’re not on your own.
I don’t just design websites—I help build brands worth showcasing.

Frequently Asked Questions

  • Yes. Branding provides the clarity that makes web design effective.

    Your website should express your brand—not try to define it. When branding isn’t clear first, websites often look good but struggle to convert or grow with your business.

    This is why my process always starts with brand clarity, whether we’re building from scratch or redesigning an existing site.

  • The right website depends on your business goals, the number of services you offer, and how your audience interacts with you.

    Some businesses need a focused landing page, while others require a multi-page website to guide visitors through different offers. During the discovery process, we determine the structure that best supports your brand and growth.

  • Yes—if it’s clear and aligned.

    If you already have branding or a website, we’ll review what’s working and identify gaps. In some cases, small refinements are enough. In others, a brand-first refresh ensures everything is aligned before design work begins.

  • I don’t start with templates or trends—I start with clarity.

    My approach is brand-first, meaning every design decision is rooted in your message, audience, and goals. This creates websites that aren’t just visually appealing, but strategic, scalable, and easier to maintain over time.